The 8 Rules of Small Business Marketing 101 Branding, services, blogs, printing, promotions, merchandise, research, pricing, advertising and social media — all of which are the components of marketing. Considering all of the marketing options available, it may be hard for small groups to sift through the clutter and know what to do. Marketing is a continual series focused efforts to do promote your brand across a varied landscape of platforms, in the hopes that a large percentage gets through to your prospective customer. Customers need to hear your message repeatedly, so brand until you can’t brand anymore! Here are some tips we’ve put together to help you market your small business: 1. Get organized . “Those who fail to plan, plan to fail”. Getting an organized plan in place should be the first step in your marketing efforts. Begin with brainstorming, create themes and add action plans to a to-do list. Begin small, and try to get a very good ROI for everything you do. Creat...
The Phalanx Media Group blog provides insight into the changing marketing landscape. We’ll break down the headlines and simplify the complex in a way that’s both helpful and actionable for brands connecting with consumers in the Digital Age.