Ever wonder why so many online and television ads seem to speak directly to you? Why that voiceover actor's voice was compelling enough to get you to reach for the phone or visit the nearest retail store? By virtually all accounts, video content is poised to dominate the online marketing landscape for years to come. TJ McCue, of Forbes.com , states that Internet video traffic is forecasted to be over 80% of all consumer internet traffic in the next 4 years. 64% of consumers are more likely to purchase after watching branded social media video content. The increased ownership and ubiquity of mobile phones, online videos, and decreased consumer attention spans, have compelled marketers to shift their strategies away from conventional advertising approaches to embracing video content. 84% of social media viewers are watching via mobile. Brands have adjusted a significant percentage of their marketing budgets to leverage video content on platforms suc...