Phalanx Media Group Blog

Linkedin is an ideal platform for the recruitment of highly skilled employees, building and nurturing business relationships within your sector and without, legitimate and strong lead acquisition opportunities, and establishing your brand as a credible authority/influencer in your industry. My reasoning is as follows: Linkedin has been highly regarded as one of the premier sources for recruitment of highly skilled and professional employees. Our company utilizes a host of HR tools and software plug-ins to Linkedin that allows us to thoroughly vet job applicants prior to the initial interview and subsequent job offer. Given that the vast majority of Linkedin members are educated professionals, we advise our staff and clients to not only create a Linked profile, but to nurture their established connections. We recommend utilizing software like Dux Soup that allows users to create, organize, and update Linkedin contact records. Reaching out to their connections on a regular b...

WHAT IMPACT WILL THE NEW FACEBOOK  ALGORITHM HAVE ON MARKETERS? Still confused and struggling with  the  new  Facebook  algorithm? Let's simplify it for you. As we're all aware, over the course of the last year and a half, there had been a great deal of talk and media focus on the electoral integrity of the 2016 election and whether or not they had been influenced by the Russian government. We later learned that the now-bankrupt data analytics firm, Cambridge Analytica had utilized data provided by Facebook to 50 million users for nefarious purposes. The data collected provided details on users'  identity, friends network, and  likes. Once collected, this data  was used to map personality  traits based on what people had  liked on Facebook, then targeted  digital ads were created to  influence voters.  Since the new surrounding  Cambridge Analytica's role in the  election ...

Thank you for the overwhelming show of love and support for 'The Construct' magazine! The numbers are officially in! 30 days ago we announced the launch of our premiere issue of The Construct, a digital marketing magazine created to feature cutting edge, informative, and engaging articles on topics ranging from SEO, Branding, Social Media, Public Relations to entrepreneurship.  We are incredibly proud and excited that the response has been amazing. Over 400 people visited our website and became new subscribers to the magazine within 30 days! Wow! We would like to thank all those that have contributed to the success of the inaugural edition, our design team, copywriters, content managers, and graphic design artists. Most importantly, we would like to thank YOU by offering a free copy of the inaugural edition. We're confident that you'll in love with it as so many others have. 

The 25 Most Influential People in Social Media in 2018 Ever wonder who are the most powerful & influential people online? Who has enough online 'Juice' to boost a brand's sales overnight? We've compiled a list of 25 social media influencers that can create their own "Oprah Effect", and yes, she's on the list.

THE 25 MOST INFLUENTIAL PEOPLE IN SOCIAL MEDIA IN 2018 What are social media influencers and why should we as marketers care? The social media marketing influencer phenomenon has been around almost since the advent of social media. Since the days of Myspace and early Facebook, the most popular personalities; celebrities, industry thought leaders, political figures, and bloggers have had fan followers that hang on their every word, comment on their photos, and share their posts. Within the last few years, small marketers have learned from larger marketing agencies like P&G, Ogilvey and Mathers, and began to capitalize and leverage these influencers. Historically, an organic and paid brand development strategy could take years to attract a large social media following. However; that paradigm has shifted to a more expedient growth model. By partnering with the right influencers; ones that not only have a huge audience outreach, but have shared consumer demographics,...

We’re excited to introduce the inaugural edition of “The Construct”. This digital magazine will be a monthly publication featuring all you need to know about SEO, Branding, Social Media, and Public Relations. Please enjoy these sample pages. The full edition will be exclusively available to our email subscribers at www.phalanxmediagroup.com/contact-us . We hope you enjoy and look forward to hearing your feedback each month.

4 Traits and Profiles of Great Entrepreneurs A wise businessman or businesswoman learns from and stands on the shoulders of those trailblazers who came before them. Here are a few traits of successful entrepreneurial trailblazers.