Phalanx Media Group Blog

Today marks the continuation of our week-long feature on local small businesses. The first feature recognition is Kiskeya Farm Pikliz, a Hollywood, Fl based manufacturer of Pikliz. Pikliz is a condiment and staple of Haitian culture. Founded by culinary Chef, Dherlie Guirand, Kiskeya Farms Pikliz has become one of the fastest growing small businesses in South Florida. Their Pikliz product is being sold in 28 major supermarkets and distributors throughout Dade, Broward, Naples, Fort Myers, and Lehigh Acres.  Phalanx Media Group is proud to support small businesses like Kiskeya Farms Pikliz, that has an amazing passion for what they do, a powerful belief in positively impacting their communities, all while paving their way to success. We ask that you will continue to support small businesses whenever possible. #shopsmall To learn more visit www.kiskeyafarm.com, www.themillionheiressclub.com. Please like and follow on Facebook and Instagram-#kiskeyafarm  To listen t...

In anticipation of Small Business Saturday and recognition of local small businesses. Throughout the course of this week, Phalanx Media Group will be featuring and showcasing local, up and coming small businesses in the South Florida Community. We encourage everyone to support our local small businesses, not only this Saturday, but all year long. Here's why? You’ll help create jobs in the community. It helps keep communities diverse. Your tax dollars stay local. Small businesses give back to the neighborhood. Shopping at one local business helps other local businesses. Small businesses offer more unique products.

The #1 Benefit of Small Business & Non-Profit Networking. Phalanx Media Group CEO, Richard Barrett, speaks to the students of FIU regarding the importance of collaboration and networking as entrepreneurs, 501c3 organizations, & small business owners in contemporary business and marketing.    

Building a business can be an overwhelming and disorienting growth process. Having a guide with a wealth of knowledge and experience can be invaluable. Phalanx Media Group provides guidance and marketing solutions to businesses that have strayed from the path. Don't stray any further! Make a course correction with Phalanx Media Group.

When you mention the phrase Silicon Valley, most people immediately think of San Francisco, CA, and justifiably so. But wait...

When you mention the phrase Silicon Valley, most people immediately  think of San Francisco, CA, and justifiably so.   However, there is a rapidly growing group of highly skilled and driven engineers in Bangalore, India that are quickly making names for themselves in the tech start-up ecosphere.  The rise of Bangalore as a tech startup city was a relatively recent phenomenon. The original founding began in the mid-70s when the Indian government appropriated  land on the outskirts of the city for the sole purpose of developing an electronics haven for IT start-up companies. A city in which the country's best and brightest would gravitate to. Their prophetic dreams came true and companies were drawn to Bangalore like moths to a flame. In the early 80s, companies like Infosys, Wipro, and most notably  Texas Instruments relocated to Bangalore. Companies and government officials recognized that Bangalore was a fertile area for young and a...

Public speaking and presentations can be some of the most anxiety-filled experiences for many business people, especially when pitching a proposal to your boss or to an investor for venture capital. Here are 10 tips for putting together a killer presentation designed to close the deal. Visit www.phalanxmediagroup.com/strategic-marketing for more information

Ever wonder why so many online and television ads seem to speak directly to you? Why that voiceover actor's voice was compelling enough to get you to reach for the phone or visit the nearest retail store? By virtually all accounts, video content is poised to dominate the online marketing landscape for years to come. TJ McCue, of Forbes.com , states that Internet video traffic is forecasted to be over 80% of all consumer internet traffic in the next 4 years.  64% of consumers are more likely to purchase after watching branded social media video content.  The increased ownership and ubiquity of mobile phones, online videos, and decreased consumer attention spans, have compelled marketers to shift their strategies away from conventional advertising approaches to embracing video content. 84% of social media viewers are watching via mobile.  Brands have adjusted a significant percentage of their marketing budgets to leverage video content on platforms suc...

10 Highly Overlooked Facebook Marketing Do's and Don'ts for 2018

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For many small businesses and start-ups, creating a well thought out and appealing design brand strategy is paramount. A great brand strategy can lead to success; however, a poorly thought out one can lead to the demise of the company before its able to take flight. There is no magic wand, silver bullet, or perfect strategy to guarantee that a company will be a success and connect with its potential customers; however, our brand management team has comprised a list of tips, resources, and commonalities of successful brands that have been highly effective. Let's take a closer look... Brand statement -Your branding statement, commonly confused with a company's mission statement is very different.  A brand statement is generally very brief phrase or tagline that provides insight into your company's good/services and creates loyalty. By contrast, a mission statement is the values, market, and objectives of your company. The brand statement is often times of a der...

How to Effectively Use Twitter to Expand Your Business