WHAT IMPACT WILL THE NEW FACEBOOK ALGORITHM HAVE ON MARKETERS? Still confused and struggling with the new Facebook algorithm? Let's simplify it for you. As we're all aware, over the course of the last year and a half, there had been a great deal of talk and media focus on the electoral integrity of the 2016 election and whether or not they had been influenced by the Russian government. We later learned that the now-bankrupt data analytics firm, Cambridge Analytica had utilized data provided by Facebook to 50 million users for nefarious purposes. The data collected provided details on users' identity, friends network, and likes. Once collected, this data was used to map personality traits based on what people had liked on Facebook, then targeted digital ads were created to influence voters. Since the new surrounding Cambridge Analytica's role in the election ...
The Phalanx Media Group blog provides insight into the changing marketing landscape. We’ll break down the headlines and simplify the complex in a way that’s both helpful and actionable for brands connecting with consumers in the Digital Age.