Phalanx Media Group Blog

The 8 Rules of Small Business Marketing 101 Branding, services, blogs, printing, promotions, merchandise, research, pricing, advertising and social media — all of which are the components of marketing. Considering all of the marketing options available, it may be hard for small groups to sift through the clutter and know what to do. Marketing is a continual series focused efforts to do promote your brand across a varied landscape of platforms, in the hopes that a large percentage gets through to your prospective customer. Customers need to hear your message repeatedly, so brand until you can’t brand anymore! Here are some tips we’ve put together to help you market your small business: 1. Get organized . “Those who fail to plan, plan to fail”. Getting an organized plan in place should be the first step in your marketing efforts. Begin with brainstorming, create themes and add action plans to a to-do list. Begin small, and try to get a very good ROI for everything you do. Creat...

Thank you for the overwhelming show of love and support for 'The Construct' magazine! The numbers are officially in! 30 days ago we announced the launch of our premiere issue of The Construct, a digital marketing magazine created to feature cutting edge, informative, and engaging articles on topics ranging from SEO, Branding, Social Media, Public Relations to entrepreneurship.  We are incredibly proud and excited that the response has been amazing. Over 400 people visited our website and became new subscribers to the magazine within 30 days! Wow! We would like to thank all those that have contributed to the success of the inaugural edition, our design team, copywriters, content managers, and graphic design artists. Most importantly, we would like to thank YOU by offering a free copy of the inaugural edition. We're confident that you'll in love with it as so many others have. 

THE 25 MOST INFLUENTIAL PEOPLE IN SOCIAL MEDIA IN 2018 What are social media influencers and why should we as marketers care? The social media marketing influencer phenomenon has been around almost since the advent of social media. Since the days of Myspace and early Facebook, the most popular personalities; celebrities, industry thought leaders, political figures, and bloggers have had fan followers that hang on their every word, comment on their photos, and share their posts. Within the last few years, small marketers have learned from larger marketing agencies like P&G, Ogilvey and Mathers, and began to capitalize and leverage these influencers. Historically, an organic and paid brand development strategy could take years to attract a large social media following. However; that paradigm has shifted to a more expedient growth model. By partnering with the right influencers; ones that not only have a huge audience outreach, but have shared consumer demographics,...

We’re excited to introduce the inaugural edition of “The Construct”. This digital magazine will be a monthly publication featuring all you need to know about SEO, Branding, Social Media, and Public Relations. Please enjoy these sample pages. The full edition will be exclusively available to our email subscribers at www.phalanxmediagroup.com/contact-us . We hope you enjoy and look forward to hearing your feedback each month.

Ever wonder why so many online and television ads seem to speak directly to you? Why that voiceover actor's voice was compelling enough to get you to reach for the phone or visit the nearest retail store? By virtually all accounts, video content is poised to dominate the online marketing landscape for years to come. TJ McCue, of Forbes.com , states that Internet video traffic is forecasted to be over 80% of all consumer internet traffic in the next 4 years.  64% of consumers are more likely to purchase after watching branded social media video content.  The increased ownership and ubiquity of mobile phones, online videos, and decreased consumer attention spans, have compelled marketers to shift their strategies away from conventional advertising approaches to embracing video content. 84% of social media viewers are watching via mobile.  Brands have adjusted a significant percentage of their marketing budgets to leverage video content on platforms suc...

10 Highly Overlooked Facebook Marketing Do's and Don'ts for 2018

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How to Effectively Use Twitter to Expand Your Business