Phalanx Media Group Blog

Building a business can be an overwhelming and disorienting growth process. Having a guide with a wealth of knowledge and experience can be invaluable. Phalanx Media Group provides guidance and marketing solutions to businesses that have strayed from the path. Don't stray any further! Make a course correction with Phalanx Media Group.

While discussing a new ad campaign for one of our clients, Audi's commercial ad campaigns came up. It was unanimous that their ad campaigns over the years have been a standard for great😳 story telling that is not only aspirational, but most importantly speaks to the human spirit. This week our Advertising team will be showcasing their most effective ads (chosen by the team). We will begin with an ad that speaks to the passion of the entrepreneurial spirit in all of us. We hope you enjoy! For FREE information on how to effectively advertise your business, visit www.phalanxmediagroup.com/advertising

The Phalanx Media Group story. A number of our customers and followers have been curious about our history. Here is a brief history of our long journey to success. We hope it will inspire other entrepreneurs and small business owners to persevere.

Ladies, struggling to manage your work-life balance? We've created a list of the 4 most Impactful Business Tips for Women Entrepreneurs. This video is guaranteed to make you reevaluate your strategy.

The 4 Most Impactful Business Tips for Women Entrepreneurs! There are a number of reasons why entrepreneurship is a popular choice. From being your personal boss to having open hours to name a few. It's no surprise that more and more people have selected to start their own firms, most notably women. Research data indicates that an increasing number of women have joined the business world, but notwithstanding the shift in thinking, women still must face distinct challenges. Nevertheless, this doesn’t mean that women can't overcome those obstacles and grow to become a success.  Managing a business, regardless of size, has its challenges. Listed underneath are some impactful business tips for women entrepreneurs that can make all the difference between success or failure:  1. Don’t forget about social media  There may be no denying that social media has become essential for every business plan. Whether it's Twitter, Facebook, Instagram or Pinterest, the t...

When you mention the phrase Silicon Valley, most people immediately  think of San Francisco, CA, and justifiably so.   However, there is a rapidly growing group of highly skilled and driven engineers in Bangalore, India that are quickly making names for themselves in the tech start-up ecosphere.  The rise of Bangalore as a tech startup city was a relatively recent phenomenon. The original founding began in the mid-70s when the Indian government appropriated  land on the outskirts of the city for the sole purpose of developing an electronics haven for IT start-up companies. A city in which the country's best and brightest would gravitate to. Their prophetic dreams came true and companies were drawn to Bangalore like moths to a flame. In the early 80s, companies like Infosys, Wipro, and most notably  Texas Instruments relocated to Bangalore. Companies and government officials recognized that Bangalore was a fertile area for young and a...

It is said, “If you have a passion for the journey, success is your destination.” God’s speed entrepreneurs😀.

The 25 Most Influential People in Social Media in 2018 Ever wonder who are the most powerful & influential people online? Who has enough online 'Juice' to boost a brand's sales overnight? We've compiled a list of 25 social media influencers that can create their own "Oprah Effect", and yes, she's on the list.

Public speaking and presentations can be some of the most anxiety-filled experiences for many business people, especially when pitching a proposal to your boss or to an investor for venture capital. Here are 10 tips for putting together a killer presentation designed to close the deal. Visit www.phalanxmediagroup.com/strategic-marketing for more information

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4 Traits and Profiles of Great Entrepreneurs A wise businessman or businesswoman learns from and stands on the shoulders of those trailblazers who came before them. Here are a few traits of successful entrepreneurial trailblazers.

Ever wonder why so many online and television ads seem to speak directly to you? Why that voiceover actor's voice was compelling enough to get you to reach for the phone or visit the nearest retail store? By virtually all accounts, video content is poised to dominate the online marketing landscape for years to come. TJ McCue, of Forbes.com , states that Internet video traffic is forecasted to be over 80% of all consumer internet traffic in the next 4 years.  64% of consumers are more likely to purchase after watching branded social media video content.  The increased ownership and ubiquity of mobile phones, online videos, and decreased consumer attention spans, have compelled marketers to shift their strategies away from conventional advertising approaches to embracing video content. 84% of social media viewers are watching via mobile.  Brands have adjusted a significant percentage of their marketing budgets to leverage video content on platforms suc...

10 Highly Overlooked Facebook Marketing Do's and Don'ts for 2018

The Entrepreneur's Choice for E-commerce and Small Business Solutions Join the growing number of small business owners and entrepreneurs who have chosen Phalanx Media Group as their marketing solution.

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For many small businesses and start-ups, creating a well thought out and appealing design brand strategy is paramount. A great brand strategy can lead to success; however, a poorly thought out one can lead to the demise of the company before its able to take flight. There is no magic wand, silver bullet, or perfect strategy to guarantee that a company will be a success and connect with its potential customers; however, our brand management team has comprised a list of tips, resources, and commonalities of successful brands that have been highly effective. Let's take a closer look... Brand statement -Your branding statement, commonly confused with a company's mission statement is very different.  A brand statement is generally very brief phrase or tagline that provides insight into your company's good/services and creates loyalty. By contrast, a mission statement is the values, market, and objectives of your company. The brand statement is often times of a der...

How to Effectively Use Twitter to Expand Your Business