Phalanx Media Group Blog

While discussing a new ad campaign for one of our clients, Audi's commercial ad campaigns came up. It was unanimous that their ad campaigns over the years have been a standard for great😳 story telling that is not only aspirational, but most importantly speaks to the human spirit. This week our Advertising team will be showcasing their most effective ads (chosen by the team). We will begin with an ad that speaks to the passion of the entrepreneurial spirit in all of us. We hope you enjoy! For FREE information on how to effectively advertise your business, visit www.phalanxmediagroup.com/advertising

The Secrets of How To Develop Your Business and Personal Brand in 2018 Our branding team has created a video on the fundamentals of branding for small business owners, non-profits, and entrepreneurs in 2018. These strategies and tips have proven to be very effective for our clients and we hope they can provide value to you as well.

The Phalanx Media Group story. A number of our customers and followers have been curious about our history. Here is a brief history of our long journey to success. We hope it will inspire other entrepreneurs and small business owners to persevere.

Embrace life's challenges. They build the strength of character, faith, and resilience. 

The 8 Rules of Small Business Marketing 101 Branding, services, blogs, printing, promotions, merchandise, research, pricing, advertising and social media — all of which are the components of marketing. Considering all of the marketing options available, it may be hard for small groups to sift through the clutter and know what to do. Marketing is a continual series focused efforts to do promote your brand across a varied landscape of platforms, in the hopes that a large percentage gets through to your prospective customer. Customers need to hear your message repeatedly, so brand until you can’t brand anymore! Here are some tips we’ve put together to help you market your small business: 1. Get organized . “Those who fail to plan, plan to fail”. Getting an organized plan in place should be the first step in your marketing efforts. Begin with brainstorming, create themes and add action plans to a to-do list. Begin small, and try to get a very good ROI for everything you do. Creat...

When you mention the phrase Silicon Valley, most people immediately think of San Francisco, CA, and justifiably so. But wait...

What's The Most Important Lesson of The AT&T-Time Warner Merger and Its Impact on 21st-Century Commercial Enterprise? In what is going to probably be the biggest antitrust case of the past one hundred years, history and a judge has taught us a way to live-on in twenty-first-century business.  In his book, guidelines of Thumb, Alan Weber supplied a series of 52 regulations he'd discovered from life. variety 24 changed into, "if you need to alternate the sport, alternate the economics of how the game is performed." Last week Tuesday,  Judge Richard J. Leon of the US District Court in Washington,  dispatched a clean signal that the economics of how the game is played has been modified, while he gave the order to proceed with the AT&T Time Warner merger. The short tale is this. The DOJ was opposed to the AT&T Time Warner merger because it believed that it might not have been to the advantage of clients. That is based totally on the simpl...

10 Tips For Crushing a Business Presentation and Sealing the Deal in 2018.

Fear is a powerful emotion. It can paralyze the mind, create undue doubt, and kill your dreams. To know a thing is to control a thing. Study your enemy.

WHAT IMPACT WILL THE NEW FACEBOOK  ALGORITHM HAVE ON MARKETERS? Still confused and struggling with  the  new  Facebook  algorithm? Let's simplify it for you. As we're all aware, over the course of the last year and a half, there had been a great deal of talk and media focus on the electoral integrity of the 2016 election and whether or not they had been influenced by the Russian government. We later learned that the now-bankrupt data analytics firm, Cambridge Analytica had utilized data provided by Facebook to 50 million users for nefarious purposes. The data collected provided details on users'  identity, friends network, and  likes. Once collected, this data  was used to map personality  traits based on what people had  liked on Facebook, then targeted  digital ads were created to  influence voters.  Since the new surrounding  Cambridge Analytica's role in the  election ...

The 9 Most Effective Small Business SEO Tips to Rank in Google Why don’t planes crash more regularly from mechanical failure? With all the shifting elements inside a plane, it seems that something would become damaged or go wrong. So, why we see more of this happening? In one word: checklists. Prior to pilots pushing the button for taxiing and take-off, they carry out an extensive pre-flight checklist to ensure that all systems are functioning exactly as required.  Business owners hoping for significant search engine optimization (SEO) scores should heed this lesson. They could create a checklist of their own to make sure that the conditions are ideal for their next blog article. No, sadly, a search engine optimization checklist may not guard against crashing and burning. However, it will help to make certain that your post has the fighting chance it needs to rank highly in Google.  So, prior to publishing your next piece content, run it through the fol...

We'll teach you what this extremely important business term means and what you can do to create a strong one for your company. Branding is one of the most vital components of any commercial enterprise, large or small, retail or b2b. A powerful brand method gives you a significant advantage in increasingly more aggressive markets. However what precisely does "branding" mean? How does it have an effect on a small business like yours?  Basically, your brand is your promise to your buyer or client. It tells them what they can anticipate out of your products and services, and it differentiates your product/service offerings from your competition. Your logo is derived from who you are, who you want to be and who people believe you to be.  Are you the innovative loner in your industry? Or the experienced, reliable one? Is your product the overly-priced, top quality option, or the under-priced, high-quality choice? You can't be each, and you can't b...

  "Time fears only the Pyramids". Build a body of work that will endure throughout the ages.