Phalanx Media Group Blog

4 Traits and Profiles of Great Entrepreneurs A wise businessman or businesswoman learns from and stands on the shoulders of those trailblazers who came before them. Here are a few traits of successful entrepreneurial trailblazers.

Ever wonder why so many online and television ads seem to speak directly to you? Why that voiceover actor's voice was compelling enough to get you to reach for the phone or visit the nearest retail store? By virtually all accounts, video content is poised to dominate the online marketing landscape for years to come. TJ McCue, of Forbes.com , states that Internet video traffic is forecasted to be over 80% of all consumer internet traffic in the next 4 years.  64% of consumers are more likely to purchase after watching branded social media video content.  The increased ownership and ubiquity of mobile phones, online videos, and decreased consumer attention spans, have compelled marketers to shift their strategies away from conventional advertising approaches to embracing video content. 84% of social media viewers are watching via mobile.  Brands have adjusted a significant percentage of their marketing budgets to leverage video content on platforms suc...

10 Highly Overlooked Facebook Marketing Do's and Don'ts for 2018

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For many small businesses and start-ups, creating a well thought out and appealing design brand strategy is paramount. A great brand strategy can lead to success; however, a poorly thought out one can lead to the demise of the company before its able to take flight. There is no magic wand, silver bullet, or perfect strategy to guarantee that a company will be a success and connect with its potential customers; however, our brand management team has comprised a list of tips, resources, and commonalities of successful brands that have been highly effective. Let's take a closer look... Brand statement -Your branding statement, commonly confused with a company's mission statement is very different.  A brand statement is generally very brief phrase or tagline that provides insight into your company's good/services and creates loyalty. By contrast, a mission statement is the values, market, and objectives of your company. The brand statement is often times of a der...